Search Results: event

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Maximizing Member Insights with Google Analytics Events

November 1, 2023

We’ve asked,  “Are Associations Still Relevant in a Digital World,” because in the age of digital transformation, data-driven insights have become a cornerstone for organizations seeking to understand their audience better and enhance their offerings. We have also previously dipped our toes into the basics on why you should “Harness the Power of Analytics” for…

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3 Expert Marketing Strategies to Increase Event Attendance

September 21, 2023

Picture this: your association is gearing up to host a conference on industry insights. You promote the event at the bottom of your email newsletter a few times, but when the event day comes, your attendees numbers are minimal.  To navigate around this issue, you need a solid marketing strategy to get the word out…

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Earning Revenue at Your Association’s Events – 4 Ideas

July 25, 2022

Planning an event is a cyclical process. Your event outcomes are determined in large part by your initial planning, and your initial planning should be guided by the outcomes of past events. This means examining your post-event data is critical for improving your events, and associations should focus their analysis on key metrics such as audience…

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Virtual Event Engagement – The People Behind the Screens Ask the Experts

September 22, 2021

Challenge –There is no shortage of tools to support association events in a digital environment and many include sophisticated networking and connection features to help build the community around a virtual event. In preparing for their 2021 Virtual Conference, the Association of Pedestrian & Bicycle Professionals selected and used an excellent virtual platform, but also knew that technology…

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Contracts and Event Cancellations: Lessons Learned

May 12, 2020

Due to the coronavirus pandemic, there have been an unprecedented number of event cancellations and postponements in 2020. Since early March, as of this writing, we have cancelled 13 AMR client events through June, with still much uncertainty surrounding the rest of the year. Throughout this time, we have come away with some lessons learned…

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