Search Results: social media
Let’s be honest, association marketing can feel like a lot. You’re trying to reach new members, engage current ones, promote events, share resources, and showcase impact all while staying on-brand and on budget. Social media is one of the best tools associations have to do all of that, but it only works if it’s done…
It’s a new year… is it also time to spice up your client’s social media plan? You’ve been stuck in a rut with your client’s social media content, so what do you do? Conveniently, you have a conference coming up. Perfect timing! Client conferences are the perfect avenue to create a bump in social media…
How do you know which social media platform(s) in which your client should invest time and resources? With so many options out there, how do you decide where to start? It’s usually not smart to use every platform available to you, so here is a ‘social media for dummies’ rundown for the association world. FacebookIn…
Assessing the Quality of Your Member Experience: A Quiz Your association invests time, energy, and resources into delivering a great experience to your members. But when was the last time you paused to ask if your efforts are actually working? Sometimes, the best way to answer that question is to look inward. Reflecting on your…
Declining participation and member retention rates are among the biggest challenges associations face right now. At the start of 2025, the Membership Marketing Benchmarking Report found that 26% of associations reported that their membership size had decreased. By July, that figure had risen to 36%. To overcome this hurdle, your association needs to prioritize effective…