DeLaine Bender CAE
Helping members grow professionally is at the core of many associations’ missions and value propositions. Beyond networking and industry connections, we work to create opportunities for association members to build skills, expand their influence, and prepare for leadership roles. One of the greatest ways an association can demonstrate value is by investing in intentional leadership…
I recently attended the AMC Institute’s “AMCs Engaged” meeting (shout out to Savannah, what a beautiful city, heat and all). One of the many presentations aimed at association management company (AMC) leaders focused on the release of AMCI’s guidance on the integrated association management model. The e-book, How Integrated EDs/CEOs Work in the AMC Model,…
It is July 2025, and associations are reaching a key planning milestone. A midyear marketing check-in provides the opportunity to evaluate current performance, identify areas for improvement, and refocus efforts for a strong finish to the year. 1. Review Your Key Metrics and Goals Start with your core performance indicators: Assess these numbers against your…
Email marketing is one of the most powerful tools associations have at their fingertips, but only if it’s used intentionally. Whether you’re promoting events, sharing resources, or keeping members in the loop, a thoughtful email strategy can make all the difference in member engagement. At AMR Management Services, we help associations of all sizes refine…
When association Boards of Directors talk about growth, they most often mean increasing the audience (members, conference attendees, etc.) or the association’s reach/position within the industry or profession. This often requires more staff and volunteer time or additional funding, which can be a challenge for associations with limited budgets. Growth doesn’t have to mean overspending.…