DeLaine Bender CAE
Email marketing is one of the most powerful tools associations have at their fingertips, but only if it’s used intentionally. Whether you’re promoting events, sharing resources, or keeping members in the loop, a thoughtful email strategy can make all the difference in member engagement. At AMR Management Services, we help associations of all sizes refine…
When association Boards of Directors talk about growth, they most often mean increasing the audience (members, conference attendees, etc.) or the association’s reach/position within the industry or profession. This often requires more staff and volunteer time or additional funding, which can be a challenge for associations with limited budgets. Growth doesn’t have to mean overspending.…
Let’s be honest, association marketing can feel like a lot. You’re trying to reach new members, engage current ones, promote events, share resources, and showcase impact all while staying on-brand and on budget. Social media is one of the best tools associations have to do all of that, but it only works if it’s done…
Over-reliance on membership dues isn’t a sustainable strategy for an association, especially since factors out of our control can cause membership numbers to fluctuate. Diversifying your revenue opportunities promotes financial stability and allows for better long-term planning. Associations have tons of untapped potential through non-dues revenue strategies. The key is building a year-round strategy that…
For some association leaders and executives, a packed calendar can feel like a badge of honor. For others, it is a necessity created by limited staff support or too many priority projects. Whatever the reason, back-to-back meetings, email overload, distracting travel, and constant interruptions have become the norm. Being overscheduled is a productivity killer. Here’s…