Gabrielle Perham, MBA

Woman Working at computer

4 Tips for Your Association’s Data-Driven Marketing Strategy

By Gabrielle Perham, MBA / June 11, 2024

Whether your association aims to raise cause awareness, boost event attendance, or increase membership, a narrowly focused marketing campaign is the key to inspiring action. Using data to inform your marketing strategy leads to higher enrollment, greater event turnout, and improved membership retention. According to Deep Sync’s guide to data marketing, organizations that use data-driven…

Read More