Julie Pelstring
In this episode Emily Lane, NASCIO’s Program and Brand Director, shares why branding is important for associations.
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What do you think the biggest misconception of branding is?Designing and branding is not just making something pretty. It’s choosing elements wisely based on what the brand should look and feel like, and who is going to be seeing/using your product. What vibe are you shooting for? What font, color, and language you choose –…
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