Julie Pelstring

Graphic Showing Books and other published items

Three Simple Steps to Self-Publishing for Associations

By Kelly Braniff, CAE and Julie Pelstring / April 3, 2024

Associations are often looked to provide thought leadership materials, e-books, and even textbooks for the profession or industry they represent, and it’s no secret that traditional print publishing at a small scale can be tricky and expensive. Many associations have turned to electronic self-publishing as a more efficient method to fulfill this element of their…

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Graphic showing a painter picking colors and a marketing person holding up a bag

From Palette to Perception: Color’s Role in Brand Strategy

By Stephanie Jensen, DES, Kate Filipiak, CAE and Julie Pelstring / March 27, 2024

Color and branding play significant roles in shaping the mood of an association conference. Here’s how: Consistency: Consistent branding with colors, logos, and fonts across all conference materials (website, banners, signage, etc.) reinforces the conference’s identity and helps attendees associate these elements with the event. For example: Theme Reinforcement: Colors can be used to reinforce…

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Stamp with words with a focus on the word Brand

Meet The Association Management Expert Episode 2 – Branding

By Julie Pelstring / November 19, 2019

In this episode Emily Lane, NASCIO’s Program and Brand Director, shares why branding is important for associations.

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Laptop with the word Brand on the screen

Bringing a Brand to Life

By Julie Pelstring / April 16, 2019

What do you think the biggest misconception of branding is?Designing and branding is not just making something pretty. It’s choosing elements wisely based on what the brand should look and feel like, and who is going to be seeing/using your product. What vibe are you shooting for? What font, color, and language you choose –…

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