Lindsay Plath, CMP

Graphic showing a marketing team working on branding

Elevating Event Marketing for Associations

By Lindsay Plath, CMP and Madison Wallace / April 10, 2024

In today’s bustling event landscape, where myriad options vie for attendees’ attention, the challenge of encouraging attendance looms large for associations. Standing out amidst the noise requires more than just hosting an event—it demands a strategic approach to event marketing. Associations must navigate through the sea of competing events by crafting compelling narratives, highlighting unique…

Read More