Madison Wallace
In today’s bustling event landscape, where myriad options vie for attendees’ attention, the challenge of encouraging attendance looms large for associations. Standing out amidst the noise requires more than just hosting an event—it demands a strategic approach to event marketing. Associations must navigate through the sea of competing events by crafting compelling narratives, highlighting unique…
Picture this: You’re newly elected to an association Board of Directors. You were thrilled to be elected to this leadership position and eager to contribute to the success of the association, but you quickly realized that your ideas weren’t being heard or valued. As a result, you started to feel disengaged and wondered if this…
For some lucky individuals, executive presence seems to be innate. These individuals act with authority, respond well under pressure, and easily engage with and inspire others. In short, they have an ability to inspire confidence. Yet, executive presence is not a trait. It is a cultivatable skill. What is “executive presence” exactly? Executive presence refers…