Melissa Wilson, CAE
Association meetings are some of the most visible elements of the member experience. For many members, this is the only annual face-to-face experience with the association staff and their peers. Particularly post pandemic, with time and budgets becoming more compressed, these events take on an even more heighted importance. As association management professionals, my team…
In the association world, we know attendees choose meetings based on a variety of reasons: continuing education requirements, networking with colleagues, staying current on industry trends, products and services and, of course, the location and venue. Hawaiian Board retreat in the summer? Winter conference at a ski resort? These locations and venues have a built-in…