Mike Cooke

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GA4 Reporting: The Association’s New Best Friend

By Mike Cooke / January 10, 2024

Associations exist in a dynamic digital ecosystem, where understanding member behaviors, preferences, and interactions is paramount. For association management professionals tasked with navigating this digital maze, Google Analytics 4 (GA4) offers a beacon of clarity with its advanced and flexible reporting. Let’s delve into why GA4’s reporting capabilities are revolutionizing association analytics and data reporting.…

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Decoding Member Journeys with Google Analytics Tracking

By Mike Cooke / December 6, 2023

Association management professionals understand the intricate dance of juggling various digital platforms. From LMS (Learning Management Systems) and community forums to event registration websites, each digital touchpoint is pivotal in creating a cohesive member experience. But, how can you truly comprehend the member journey when it spans multiple domains? Enter Google Analytics 4 (GA4) with…

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Maximizing Member Insights with Google Analytics Events

By Mike Cooke / November 1, 2023

We’ve asked,  “Are Associations Still Relevant in a Digital World,” because in the age of digital transformation, data-driven insights have become a cornerstone for organizations seeking to understand their audience better and enhance their offerings. We have also previously dipped our toes into the basics on why you should “Harness the Power of Analytics” for…

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Harness the Power of Analytics for Your Association Website

By Mike Cooke / August 9, 2023

As association professionals, we’re always striving to better understand our members and stakeholders. In the digital age, our websites have become one of the most critical touchpoints in this quest. However, a website isn’t just a digital storefront or an informational hub; it’s also a goldmine of valuable data. And the key to unlocking this…

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Why Choosing an Accredited Association Management Company is Crucial for Your Organization’s Success

By DeLaine Bender CAE and Mike Cooke / July 19, 2023

As we discussed in a previous blog post, an association management company (AMC) is a professional service provider that manages and administers the operations of associations, non-profits, and other membership-based organizations. The role of an AMC like AMR is to help the organization meet its goals, run its programs, and grow its membership. However, not…

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