Molly Marsh
Your association spent months crafting a five-year strategic plan. Then the world changed overnight. Sound familiar? Traditional strategic planning is great in a world where you can reasonably predict what will be happening in your industry in 5-10 years and where members are looking for reliable, consistent experiences from year to year – basically a world that no longer exists. Models that ask association…
The Challenge:Sustainable events are not new to the association space, nor to the events industry as a whole. For many years, we’ve discussed and explored ways to reduce waste and make more responsible and ethical decisions when it comes to association conferences. The problem is that, often, those changes need two things: focus and resources to support…
Helping Associations Change the World™ is more than just a slogan or tagline for the AMR Education and Events team. It’s what drives us and keeps us going through the long days (and nights), travel disruptions, and (seemingly) endless pages of Banquet Event Orders. Being an event manager is always on the list of most…
As over 150 Association Management leaders came together July 20-22 for the 2025 AMCs Engaged event, it became abundantly clear that leaders all must be (or become) comfortable with the one thing most of us hate: uncertainty. It’s part of why the theme for this year’s event, Business as Unusual, was a fitting selection (full…
The Facilit8me program is a unique 12-week training cohort, designed specifically to support association professionals in building and growing facilitation skills. As association professionals, we facilitate all kinds of meetings – board meetings, committee meetings, internal staff meetings, strategic planning sessions, business/membership meetings, stakeholder meetings, focus groups, and many more. These meetings often provide the venue for…