Molly Marsh
Design thinking has emerged as a major force for transformation in the association industry (don’t believe me, see how pervasive it is in industry publications, conferences and research). When you see the results, it should be no surprise that this is where we’re headed. Applying principles of Meeting Design to conferences can transform a meeting from a list of…
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The ChallengeAdults learn as much from one another as they do from the experts that give presentations during a conference. As a part of the goals for its 2016 Annual Conference, the National Association of State Procurement Officials (NASPO) wanted to drive more peer-to-peer learning and infuse purposeful engagement opportunities into traditional networking breaks. …
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Design thinking has emerged as a major force for transformation in the association industry (don’t believe me, see how pervasive it is in industry publications, conferences and research). When you see the results, it should be no surprise that this is where we’re headed. Applying principles of Meeting Design to conferences can transform a meeting from a list of…
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Participant engagement and supporting peer-to-peer connection is critical for any face-to-face conference, but when the primary purpose of an event is to “build relationships” you’d better be sure you provide a program that delivers. Gone are the days during which associations set out a coffee break and assumed that valuable, caffeine and sugar-fueled networking would…
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I’ve always said that an association meeting professional’s life would make an excellent reality show. Combine a 15-hour travel day with a no-show speaker; throw in a thunderstorm just as participants leave for their offsite dinner (to which they are walking) and a hotel where the chef just quit…you’ve got a hit, I promise! …
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