Olivia Hook

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Creating a Pipeline for the Next Generation of Public Sector Workforce

By Olivia Hook / April 9, 2017

About a year and a half ago, NASPO began the conversation about broadening their mission to include a higher education component. The idea was to partner with a handful of top-tier universities with programs in supply chain management and similar degree programs to create a pipeline of students to become the next generation of state government workers.…

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Higher Logic Super Forum 2016 Conference – A Review

By Olivia Hook / December 5, 2016

I spent the first half of my week at the Higher Logic Super Forum in the D.C. area, and even though I’ve had a few days to decompress everything I learned, my head is still spinning. I attended the HLSF last year with only a few weeks of association management under my belt, so to…

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Improving Engagement in your Online Community

By Olivia Hook / November 2, 2016

*Note: Some of the features mentioned below are specific to the Higher Logic community platform, but there are several other platforms with similar features. With the use of online communication collaboration platforms on the rise, the concern with member engagement is ever present among community managers. Our members are busy professionals, no matter their industry,…

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Why Associations Should Pay Attention to Digital Marketing

By Olivia Hook / June 15, 2016

I am a big fan of continuing education, so when I received an invitation to attend a digital marketing training hosted by RevLocal and Google, my desire to learn took over. I must admit that though digital marketing is a component of my job, I was not sure how this training could directly benefit my…

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Should I use an infographic to say this?

By Olivia Hook / May 16, 2016

We live in a fast-paced world. With information coming at you from every angle throughout the day, how do you get a message across to your members and partners in a way that will stick? Infographics are not a new phenomenon, but they have been gaining popularity recently as a visually appealing way to disseminate…

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