Rebecca Bruce

Return on Relationship in the Events Industry

By Rebecca Bruce / July 2, 2025

“Let me introduce you to Shannon.” “You need an AV team? I know a great one!” “I’d be happy to connect you to someone in that city!” These phrases, and more, are my go-tos as I exercise the philosophy of Return on Relationships in my everyday life. Return on Relationship (RoR) is a concept that…