Stephanie Jensen, DES

Graphic showing a painter picking colors and a marketing person holding up a bag

From Palette to Perception: Color’s Role in Brand Strategy

By Stephanie Jensen, DES, Kate Filipiak, CAE and Julie Pelstring / March 27, 2024

Color and branding play significant roles in shaping the mood of an association conference. Here’s how: Consistency: Consistent branding with colors, logos, and fonts across all conference materials (website, banners, signage, etc.) reinforces the conference’s identity and helps attendees associate these elements with the event. For example: Theme Reinforcement: Colors can be used to reinforce…

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