The AMR Association Management Blog

Crafting an Effective Association Code of Conduct: 3 Essential Steps

As the executive team liaison to many AMR Management Services clients, I spend a great deal of time participating in meetings of our clients’ Boards of Directors. One of my roles is to provide strategic guidance when association leaders are faced with sensitive issues—including Code of Conduct violations. A Code of Conduct is an association…

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5 Most Popular Association Events and How to Host Them

An increasing number of associations are recognizing the value of engaging with existing and prospective members by hosting events.  Thanks to event and membership management tools, associations of all sizes and resources can put together an event calendar that excites their members. In this article, we’ll discuss the benefits of hosting association events, what type…

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7 Proven Strategies for Retaining Sponsors: Keeping Your Partners Engaged and Invested

As association management professionals, we know building strong and lasting relationships with sponsors is essential for the association’s success. Sponsors are valuable partners, providing financial support, subject matter expertise, expanded reach, and enhanced opportunities for member engagement and professional development. Sponsor retention is an absolute must. When existing sponsors pause or withdraw their participation in…

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Elevating Event Marketing for Associations

In today’s bustling event landscape, where myriad options vie for attendees’ attention, the challenge of encouraging attendance looms large for associations. Standing out amidst the noise requires more than just hosting an event—it demands a strategic approach to event marketing. Associations must navigate through the sea of competing events by crafting compelling narratives, highlighting unique…

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Three Simple Steps to Self-Publishing for Associations

Associations are often looked to provide thought leadership materials, e-books, and even textbooks for the profession or industry they represent, and it’s no secret that traditional print publishing at a small scale can be tricky and expensive. Many associations have turned to electronic self-publishing as a more efficient method to fulfill this element of their…

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From Palette to Perception: Color’s Role in Brand Strategy

Color and branding play significant roles in shaping the mood of an association conference. Here’s how: Consistency: Consistent branding with colors, logos, and fonts across all conference materials (website, banners, signage, etc.) reinforces the conference’s identity and helps attendees associate these elements with the event. For example: Theme Reinforcement: Colors can be used to reinforce…

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Creating Design Efficiencies Through Collaboration

As a project Coordinator (PC) at AMR Management Services, I work directly with the Friends of the National Institute of Nursing Research (FNINR) and the National Academies of Practice (NAP). Both associations have annual events that require collateral from the AMR creative services (CS) team: the NAP Annual Meeting and Forum, and the FNINR Annual…

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Using Digital Waivers to Streamline Association Events

In 2023, 49% of associations reported an increase in membership. This is a significant increase from 2021, in which only 26% of associations saw an increase. While some of this growth was due to market changes, associations say that members are excited to attend events in person, meet with fellow professionals, and get involved in…

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Promoting Your Events: Beyond the Stock Photo

In the association world, we know attendees choose meetings based on a variety of reasons: continuing education requirements, networking with colleagues, staying current on industry trends, products and services and, of course, the location and venue. Hawaiian Board retreat in the summer? Winter conference at a ski resort? These locations and venues have a built-in…

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Connecting Your Association Through Volunteering: 3 Tips

As an association leader, you’re always looking for ways to strengthen your member community, and the best way for them to build connections is by bringing them together face-to-face. While conferences or other association-related events are a great place to start, throwing other activities into the mix can facilitate more casual and personal interactions between…

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Graphic showing development of code of conduct

Crafting an Effective Association Code of Conduct: 3 Essential Steps

As the executive team liaison to many AMR Management Services clients, I spend a great deal of time participating in meetings of our clients’ Boards of Directors. One of my roles is to provide strategic guidance when association leaders are faced with sensitive issues—including Code of Conduct violations. A Code of Conduct is an association…
Read More

5 Most Popular Association Events and How to Host Them

An increasing number of associations are recognizing the value of engaging with existing and prospective members by hosting events.  Thanks to event and membership management tools, associations of all sizes and resources can put together an event calendar that excites their members. In this article, we’ll discuss the benefits of hosting association events, what type…
Read More
Graphic showing two people working in marketing and how to attract people

7 Proven Strategies for Retaining Sponsors: Keeping Your Partners Engaged and Invested

As association management professionals, we know building strong and lasting relationships with sponsors is essential for the association’s success. Sponsors are valuable partners, providing financial support, subject matter expertise, expanded reach, and enhanced opportunities for member engagement and professional development. Sponsor retention is an absolute must. When existing sponsors pause or withdraw their participation in…
Read More
Graphic showing a marketing team working on branding

Elevating Event Marketing for Associations

In today’s bustling event landscape, where myriad options vie for attendees’ attention, the challenge of encouraging attendance looms large for associations. Standing out amidst the noise requires more than just hosting an event—it demands a strategic approach to event marketing. Associations must navigate through the sea of competing events by crafting compelling narratives, highlighting unique…
Read More
Graphic Showing Books and other published items

Three Simple Steps to Self-Publishing for Associations

Associations are often looked to provide thought leadership materials, e-books, and even textbooks for the profession or industry they represent, and it’s no secret that traditional print publishing at a small scale can be tricky and expensive. Many associations have turned to electronic self-publishing as a more efficient method to fulfill this element of their…
Read More