The AMR Association Management Blog

4 Strategies to Maximize Your Org’s Membership Program

4 Strategies to Maximize Your Org’s Membership Program For organizations that rely on memberships to thrive, such as associations, sororities and fraternities, and museums and cultural organizations, year-over-year member retention should be part of your long-term strategic plan. Not only are membership dues a significant and reliable revenue source, but members tend to be the…

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GA4 Reporting: The Association’s New Best Friend

Associations exist in a dynamic digital ecosystem, where understanding member behaviors, preferences, and interactions is paramount. For association management professionals tasked with navigating this digital maze, Google Analytics 4 (GA4) offers a beacon of clarity with its advanced and flexible reporting. Let’s delve into why GA4’s reporting capabilities are revolutionizing association analytics and data reporting.…

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How to Improve Your Healthcare Association Online Community

Amid challenging times for the healthcare industry, associations play a vital role in providing a community for healthcare professionals. Concerns like misinformation, staffing shortages, and public fears over artificial intelligence have tested the healthcare sector in recent years. Associations offer the stability and support healthcare professionals need to continue serving their patients effectively during this…

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Prioritization Strategies for Association Professionals

In the bustling world of association management, professionals face a unique set of challenges. Balancing a demanding career with personal life, staying abreast of industry trends, and ensuring member satisfaction are just a few of the balls we juggle daily. This blog post is dedicated to helping association professionals streamline your workload and enhance your…

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Decoding Member Journeys with Google Analytics Tracking

Association management professionals understand the intricate dance of juggling various digital platforms. From LMS (Learning Management Systems) and community forums to event registration websites, each digital touchpoint is pivotal in creating a cohesive member experience. But, how can you truly comprehend the member journey when it spans multiple domains? Enter Google Analytics 4 (GA4) with…

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Meetings Industry Insights – November 2023

Did they get it right? At the end of 2022 several Event Industry Professionals predicted some 35+ trends for 2023. Among those were budgets, the metaverse, work-life balance, data privacy, and the unknown of supply chains and inflation which we have heard about in previous predictions. Some of the more surprising and interesting predictions were…

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The Art of Online Storytelling: 5 Tips For Your Website

In the digital age, associations like yours are presented with a unique opportunity to connect with your members, engage your audience, and make a lasting impact. One powerful tool in your arsenal is the art of online storytelling.  A well-crafted narrative has the potential to transform a mundane website into a dynamic hub that resonates…

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Maximizing Member Insights with Google Analytics Events

We’ve asked,  “Are Associations Still Relevant in a Digital World,” because in the age of digital transformation, data-driven insights have become a cornerstone for organizations seeking to understand their audience better and enhance their offerings. We have also previously dipped our toes into the basics on why you should “Harness the Power of Analytics” for…

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3 Stress Management Strategies for Association Professionals

For working professionals, stress is an unavoidable part of the job. However, over time, stress multiplies and turns into burnout, which might lead to a lack of motivation. The World Health Organization characterizes burnout as feelings of exhaustion and negativity toward one’s job, increased mental distance from one’s job, and reduced professional efficacy. This can…

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Building Trust: Strengthening the Bond Between Association Boards and Staff

As association management professionals, we at AMR Management Services know associations rely on an effective relationship between the Board of Directors and staff to fulfill their missions—and trust is the cornerstone of this partnership. In this blog post, we will explore the importance of trust, the common challenges in building it, and strategies to foster…

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Crafting an Effective Association Code of Conduct: 3 Essential Steps

As the executive team liaison to many AMR Management Services clients, I spend a great deal of time participating in meetings of our clients’ Boards of Directors. One of my roles is to provide strategic guidance when association leaders are faced with sensitive issues—including Code of Conduct violations. A Code of Conduct is an association…
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5 Most Popular Association Events and How to Host Them

An increasing number of associations are recognizing the value of engaging with existing and prospective members by hosting events.  Thanks to event and membership management tools, associations of all sizes and resources can put together an event calendar that excites their members. In this article, we’ll discuss the benefits of hosting association events, what type…
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7 Proven Strategies for Retaining Sponsors: Keeping Your Partners Engaged and Invested

As association management professionals, we know building strong and lasting relationships with sponsors is essential for the association’s success. Sponsors are valuable partners, providing financial support, subject matter expertise, expanded reach, and enhanced opportunities for member engagement and professional development. Sponsor retention is an absolute must. When existing sponsors pause or withdraw their participation in…
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Elevating Event Marketing for Associations

In today’s bustling event landscape, where myriad options vie for attendees’ attention, the challenge of encouraging attendance looms large for associations. Standing out amidst the noise requires more than just hosting an event—it demands a strategic approach to event marketing. Associations must navigate through the sea of competing events by crafting compelling narratives, highlighting unique…
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Three Simple Steps to Self-Publishing for Associations

Associations are often looked to provide thought leadership materials, e-books, and even textbooks for the profession or industry they represent, and it’s no secret that traditional print publishing at a small scale can be tricky and expensive. Many associations have turned to electronic self-publishing as a more efficient method to fulfill this element of their…
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