The AMR Association Management Blog
5 Ways to Increase the Value of Your Association Memberships
Associations and their members should have a symbiotic relationship that benefits both groups equally. Your organization must keep members engaged by providing them with unique benefits and opportunities. In return, your members help keep your association operating by paying dues, participating in activities, and recommending your membership program to others. When your association provides valuable…
VUCA Strategy: The Antidote to Volatility and Uncertainty
Wait, so how do we look at and think about strategic planning differently in a world that is in constant motion? The VUCA framework is a great place to start! VUCA (Volatility, Uncertainty, Complexity, Ambiguity) is a structure meant to capture an environment where nothing is predictable and things can change from day to day – sound familiar? While each of the VUCA letters represents part of this complex environment, there’s…
Why Traditional Strategic Planning Fails in Uncertain Times
Your association spent months crafting a five-year strategic plan. Then the world changed overnight. Sound familiar? Traditional strategic planning is great in a world where you can reasonably predict what will be happening in your industry in 5-10 years and where members are looking for reliable, consistent experiences from year to year – basically a world that no longer exists. Models that ask association…
How To Create A Culture of Learning At Your Association
The members who consistently show up to events, volunteer for committees, and renew year after year often have one thing in common: they’re hungry to learn. What if your association could meet that need every day, not just at one-off events? While conferences have their place, today’s members want more than one-off sessions. They want…
4 Virtual Solutions to Rising Association Event Costs
Event costs are rising for everything from venue rentals to catering to audiovisual equipment. For associations, it can be difficult to manage these rising costs while still offering fair ticket prices to your attendees. Increasing costs are a significant threat to associations, adding pressure to your budget and impacting your ability to host engaging events. …
Why Engagement Is the New Growth Metric for Associations in 2026
For decades, association success was often measured by one primary number: membership growth. More members meant more revenue, more influence, and more stability. But as associations head into 2026, that metric alone no longer tells the full story. Today, engagement—not just enrollment—is emerging as the most meaningful indicator of an association’s health, relevance, and long-term…
4 Volunteer Appreciation Strategies to Retain Support
Volunteer retention can be a challenge for medium-sized organizations, with factors such as high turnover creating a significant financial burden. While you may be careful to avoid overscheduling your volunteers or leaving them without much-needed guidance, the turnover culprit is often a lack of internal appreciation. By implementing simple, high-impact strategies to make volunteers feel…
How AMR Helped a Client Cut Credit Card Fees in Half
For many associations, credit card processing fees are a necessary but frustrating expense. While members often appreciate the convenience of paying by card, the organization is left absorbing the costs. With the overall cost of doing business skyrocketing, credit card fees are also going up because associations have to charge more to cover expenses. One…
AMR Management Services Announces Leadership Promotions
LEXINGTON, KY (January 12, 2026) — AMR Management Services is pleased to announce a series of executive leadership promotions, effective January 1, 2026, reflecting the firm’s continued growth and investment in exceptional talent. Tracy Tucker has been promoted to Chief Operating Officer. In this role, Tucker will oversee AMR’s day-to-day operations, ensuring operational excellence, scalability,…