The AMR Association Management Blog

5 Ways to Increase the Value of Your Association Memberships

Associations and their members should have a symbiotic relationship that benefits both groups equally. Your organization must keep members engaged by providing them with unique benefits and opportunities. In return, your members help keep your association operating by paying dues, participating in activities, and recommending your membership program to others.  When your association provides valuable…

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VUCA Strategy: The Antidote to Volatility and Uncertainty

Wait, so how do we look at and think about strategic planning differently in a world that is in constant motion?   The VUCA framework is a great place to start! VUCA (Volatility, Uncertainty, Complexity, Ambiguity) is a structure meant to capture an environment where nothing is predictable and things can change from day to day – sound familiar? While each of the VUCA letters represents part of this complex environment, there’s…

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Why Traditional Strategic Planning Fails in Uncertain Times

Your association spent months crafting a five-year strategic plan. Then the world changed overnight. Sound familiar?  Traditional strategic planning is great in a world where you can reasonably predict what will be happening in your industry in 5-10 years and where members are looking for reliable, consistent experiences from year to year – basically a world that no longer exists. Models that ask association…

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How To Create A Culture of Learning At Your Association

The members who consistently show up to events, volunteer for committees, and renew year after year often have one thing in common: they’re hungry to learn. What if your association could meet that need every day, not just at one-off events? While conferences have their place, today’s members want more than one-off sessions. They want…

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4 Virtual Solutions to Rising Association Event Costs

Event costs are rising for everything from venue rentals to catering to audiovisual equipment. For associations, it can be difficult to manage these rising costs while still offering fair ticket prices to your attendees. Increasing costs are a significant threat to associations, adding pressure to your budget and impacting your ability to host engaging events. …

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Why Engagement Is the New Growth Metric for Associations in 2026

For decades, association success was often measured by one primary number: membership growth. More members meant more revenue, more influence, and more stability. But as associations head into 2026, that metric alone no longer tells the full story. Today, engagement—not just enrollment—is emerging as the most meaningful indicator of an association’s health, relevance, and long-term…

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4 Volunteer Appreciation Strategies to Retain Support

Volunteer retention can be a challenge for medium-sized organizations, with factors such as high turnover creating a significant financial burden. While you may be careful to avoid overscheduling your volunteers or leaving them without much-needed guidance, the turnover culprit is often a lack of internal appreciation. By implementing simple, high-impact strategies to make volunteers feel…

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How AMR Helped a Client Cut Credit Card Fees in Half

For many associations, credit card processing fees are a necessary but frustrating expense. While members often appreciate the convenience of paying by card, the organization is left absorbing the costs. With the overall cost of doing business skyrocketing, credit card fees are also going up because associations have to charge more to cover expenses. One…

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AMR Management Services Announces Leadership Promotions

LEXINGTON, KY (January 12, 2026) — AMR Management Services is pleased to announce a series of executive leadership promotions, effective January 1, 2026, reflecting the firm’s continued growth and investment in exceptional talent. Tracy Tucker has been promoted to Chief Operating Officer. In this role, Tucker will oversee AMR’s day-to-day operations, ensuring operational excellence, scalability,…

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Assessing the Quality of Your Member Experience: A Quiz

Assessing the Quality of Your Member Experience: A Quiz Your association invests time, energy, and resources into delivering a great experience to your members. But when was the last time you paused to ask if your efforts are actually working? Sometimes, the best way to answer that question is to look inward. Reflecting on your…
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How to Manage People Well: 5 Rules for New Leaders

Stepping into a management role is a big shift. You’re no longer just responsible for your own work, you’re responsible for helping other people do theirs well. At AMR, this is especially true for the managers who oversee team members working across multiple clients. When someone’s day is split between two or three clients, good…
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Adaptive Governance: How Association Boards Move from Approval to Agility

Here’s what we hear from association staff again and again: “Our board is brilliant. They’re thoughtful people who really care about the mission. But at the end of the day, we spend a lot of time in meetings talking about strategy, and then… nothing changes.”  This isn’t a board problem. It’s a governance problem.  Many…
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4 Member Communication Strategies to Boost Engagement

Declining participation and member retention rates are among the biggest challenges associations face right now. At the start of 2025, the Membership Marketing Benchmarking Report found that 26% of associations reported that their membership size had decreased. By July, that figure had risen to 36%. To overcome this hurdle, your association needs to prioritize effective…
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Illustration of strategic portfolio management with a large donut chart at center, a person aiming arrows at a target, and devices showing charts and graphs in the background.

Strategic Portfolio Management: Making Smart Bets in Uncertainty

You don’t have to bet everything on a single strategy. In fact, you shouldn’t.  One of the most valuable lessons from corporate strategy and investment management is viewing your organization not as a single plan, but as a portfolio of strategic investments. Now, not all corporate methodology translates directly to the association space—associations have different stakeholders, different…
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