The AMR Association Management Blog

Building Community and Engagement with Member Networking

Building Community and Engagement with Member Networking Associations understand how important it is to recruit more members and keep their community engaged for the long term. With an active community, your association can thrive and help make a difference in your industry. To captivate professionals in your field, there has never been a better time…

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Are Associations Still Relevant in a Digital World?

Joining with professional colleagues in an association setting is a tried-and-true method to enhance your career, hone your skills, and build your network. But with all the online resources at our fingertips, is that still true today? As a career association executive, I’m admittedly biased. But from my observations of AMR’s more than 25 full-service…

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3 Expert Marketing Strategies to Increase Event Attendance

Picture this: your association is gearing up to host a conference on industry insights. You promote the event at the bottom of your email newsletter a few times, but when the event day comes, your attendees numbers are minimal.  To navigate around this issue, you need a solid marketing strategy to get the word out…

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The Association Strategic Plan: What’s the Point?

For many association leaders, a strategic plan is a must, while others are not so enthused. Perhaps they have had a past strategic planning experience that didn’t pan out well—or perhaps they don’t understand the potential positive effects of a well-developed strategic plan. What’s the Purpose? The purpose of a strategic plan is to provide…

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AMR Management Services Welcomes Research Chefs Association as new Client-Partner

LEXINGTON, Ky. (September 12, 2023) — AMR Management Services, a Kentucky-based association management firm, welcomed the Research Chefs Association, the leading professional community for food research and development, as a new client. RCA joins more than 25 other national and international associations that have selected AMR as their association management partner. RCA has a professionally…

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How to Improve Your Association Marketing with Website UX

When it comes to association digital marketing, your website is the glue that holds your strategy together. While your organization likely already leverages digital marketing assets such as email and social media, your website is the hub where you house important information aimed at current and potential members and sponsors.  That being said, your website…

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Meetings Industry Insights – August 2023

The headline of the most recent Meeting Professionals International Meetings Outlook articulates what most in the industry have been feeling: Cost Increases Continue to Outpace Budgets, Present Challenges. But it’s not all bad news! The drive for attendance is back for most organizations, with over 80% of planners reporting and projecting continued in-person attendance growth.…

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Nick Ruffin Named to Chair AMC Institute’s Board of Directors

LEXINGTON, Ky. (August 28, 2023) — Nick Ruffin, CAE, President and CEO of Lexington-based AMR Management Services (AMR), has been elected chairman of the AMC Institute (AMCI) Board of Directors. Ruffin’s term will begin January 1, 2024, with a formal introduction at the AMCI Annual Meeting (Feb. 14-16) at the MGM Mandalay Bay Resort in…

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Harness the Power of Analytics for Your Association Website

As association professionals, we’re always striving to better understand our members and stakeholders. In the digital age, our websites have become one of the most critical touchpoints in this quest. However, a website isn’t just a digital storefront or an informational hub; it’s also a goldmine of valuable data. And the key to unlocking this…

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5 Proven Techniques to Engage Young Professionals in Associations

So often we hear potential new association clients comment that they have an issue with reaching younger potential members. Often they say,  “Gen (fill in the blank) are just not interested.” However, an association cannot be sustainable long-term without continuing to recruit and retain younger members. The question to ask is whether the association is…

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Crafting an Effective Association Code of Conduct: 3 Essential Steps

As the executive team liaison to many AMR Management Services clients, I spend a great deal of time participating in meetings of our clients’ Boards of Directors. One of my roles is to provide strategic guidance when association leaders are faced with sensitive issues—including Code of Conduct violations. A Code of Conduct is an association…
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5 Most Popular Association Events and How to Host Them

An increasing number of associations are recognizing the value of engaging with existing and prospective members by hosting events.  Thanks to event and membership management tools, associations of all sizes and resources can put together an event calendar that excites their members. In this article, we’ll discuss the benefits of hosting association events, what type…
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7 Proven Strategies for Retaining Sponsors: Keeping Your Partners Engaged and Invested

As association management professionals, we know building strong and lasting relationships with sponsors is essential for the association’s success. Sponsors are valuable partners, providing financial support, subject matter expertise, expanded reach, and enhanced opportunities for member engagement and professional development. Sponsor retention is an absolute must. When existing sponsors pause or withdraw their participation in…
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Elevating Event Marketing for Associations

In today’s bustling event landscape, where myriad options vie for attendees’ attention, the challenge of encouraging attendance looms large for associations. Standing out amidst the noise requires more than just hosting an event—it demands a strategic approach to event marketing. Associations must navigate through the sea of competing events by crafting compelling narratives, highlighting unique…
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Three Simple Steps to Self-Publishing for Associations

Associations are often looked to provide thought leadership materials, e-books, and even textbooks for the profession or industry they represent, and it’s no secret that traditional print publishing at a small scale can be tricky and expensive. Many associations have turned to electronic self-publishing as a more efficient method to fulfill this element of their…
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