Blog Posts
Joining with professional colleagues in an association setting is a tried-and-true method to enhance your career, hone your skills, and build your network. But with all the online resources at our fingertips, is that still true today? As a career association executive, I’m admittedly biased. But from my observations of AMR’s more than 25 full-service…
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Picture this: your association is gearing up to host a conference on industry insights. You promote the event at the bottom of your email newsletter a few times, but when the event day comes, your attendees numbers are minimal. To navigate around this issue, you need a solid marketing strategy to get the word out…
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For many association leaders, a strategic plan is a must, while others are not so enthused. Perhaps they have had a past strategic planning experience that didn’t pan out well—or perhaps they don’t understand the potential positive effects of a well-developed strategic plan. What’s the Purpose? The purpose of a strategic plan is to provide…
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When it comes to association digital marketing, your website is the glue that holds your strategy together. While your organization likely already leverages digital marketing assets such as email and social media, your website is the hub where you house important information aimed at current and potential members and sponsors. That being said, your website…
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The headline of the most recent Meeting Professionals International Meetings Outlook articulates what most in the industry have been feeling: Cost Increases Continue to Outpace Budgets, Present Challenges. But it’s not all bad news! The drive for attendance is back for most organizations, with over 80% of planners reporting and projecting continued in-person attendance growth.…
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