Case Studies

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Leveraging AI Lead Generation to Expand Associations’ Reach and Impact

By Hannah DiLoreto / July 9, 2024

The Challenge The Research Chefs Association (RCA) faced a common yet critical challenge among associations: expanding their reach beyond the existing mailing list of current and former members. With the RCA 2024 Annual Conference approaching, there was a need to attract a broader audience, including corporate chefs and food product developers who might not yet…

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Reimagining Sponsorship to Create a Win-Win-Win

By Will Engle / June 9, 2022

The Challenge The Nursing Organizations Alliance (NOA) has included an exhibit hall with its annual conference, the Fall Summit, every year since 2002. In November of 2012, NOA reached its highest number of exhibitors for a Fall Summit; a short five years later in November of 2017, the number of exhibitors had dropped by 38%,…

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In-Person Conference COVID-19 Protocol: Vaccine Requirement

By Lisa Thompson / November 18, 2021

The Challenge The National Association of State Chief Information Officers (NASCIO) planned an in-person Annual Conference in October of 2021 while the effects of the COVID-19 pandemic lingered. The NASCIO conference experience is one of networking and collaboration. The challenge for the team was delivering on the expectations of a NASCIO experience while keeping staff…

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Virtual Event Engagement – The People Behind the Screens Ask the Experts

By Molly Marsh / September 22, 2021

Challenge –There is no shortage of tools to support association events in a digital environment and many include sophisticated networking and connection features to help build the community around a virtual event. In preparing for their 2021 Virtual Conference, the Association of Pedestrian & Bicycle Professionals selected and used an excellent virtual platform, but also knew that technology…

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From Black Friday Chaos to Single File Line: Organizing the Sponsor Registration Process

By Lisa Thompson / April 13, 2021

The Challenge The National Association of State Chief Information Officers (NASCIO) provides its corporate members the opportunity to sponsor at two conferences each year – their Midyear and Annual Conferences. As the demand for the sponsorships have increased over the years, the association heard from their members that the buying process had become very stress-inducing as…

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