Case Studies
Small Changes, Big Impact
The Challenge:Sustainable events are not new to the association space, nor to the events industry as a whole. For many years, we’ve discussed and explored ways to reduce waste and make more responsible and ethical decisions when it comes to association conferences. The problem is that, often, those changes need two things: focus and resources to support…
Read MoreAccommodating Religious Requirements of Attendees
Creating a Meaningful Passover Celebration for Conference Attendees A professional association hosting their Annual Meeting in the spring faced a unique challenge when their event dates coincided with Passover. The association aimed to ensure that Jewish attendees could participate fully in the meeting with appropriate accommodations by planning a Seder dinner with the assistance of…
Read MoreLeveraging AI Lead Generation to Expand Associations’ Reach and Impact
The Challenge The Research Chefs Association (RCA) faced a common yet critical challenge among associations: expanding their reach beyond the existing mailing list of current and former members. With the RCA 2024 Annual Conference approaching, there was a need to attract a broader audience, including corporate chefs and food product developers who might not yet…
Read MoreReimagining Sponsorship to Create a Win-Win-Win
The Challenge The Nursing Organizations Alliance (NOA) has included an exhibit hall with its annual conference, the Fall Summit, every year since 2002. In November of 2012, NOA reached its highest number of exhibitors for a Fall Summit; a short five years later in November of 2017, the number of exhibitors had dropped by 38%,…
Read MoreIn-Person Conference COVID-19 Protocol: Vaccine Requirement
The Challenge The National Association of State Chief Information Officers (NASCIO) planned an in-person Annual Conference in October of 2021 while the effects of the COVID-19 pandemic lingered. The NASCIO conference experience is one of networking and collaboration. The challenge for the team was delivering on the expectations of a NASCIO experience while keeping staff…
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