Case Studies
Virtual Event Engagement – The People Behind the Screens Ask the Experts
Challenge –There is no shortage of tools to support association events in a digital environment and many include sophisticated networking and connection features to help build the community around a virtual event. In preparing for their 2021 Virtual Conference, the Association of Pedestrian & Bicycle Professionals selected and used an excellent virtual platform, but also knew that technology…
Read MoreFrom Black Friday Chaos to Single File Line: Organizing the Sponsor Registration Process
The Challenge The National Association of State Chief Information Officers (NASCIO) provides its corporate members the opportunity to sponsor at two conferences each year – their Midyear and Annual Conferences. As the demand for the sponsorships have increased over the years, the association heard from their members that the buying process had become very stress-inducing as…
Read MoreACH Research Forum
The Challenge:Adjust an in-person scientific research conference to a virtual conference at less than eight weeks out in the midst of a pandemic. As many associations have experienced as well, the Academy of Communication in Healthcare (ACH) had to make the difficult decision to cancel their in-person conference scheduled for the end of June in Austin, Texas.…
Read MoreShared Services Collaboration – Applied Problem Solving
The Challenge In a world with almost instant online banking and the ability to transfer funds to a friend’s bank account at the click of a button – waiting 2-3 weeks for a check reimbursement for your association is practically an eternity and this delay was a big concern for the Association of Biomolecular Resource…
Read MoreContent Marketing: Time Well Spent
The Challenge:I am sure this particular story is a familiar one for many associations! Content is developed for conferences, professional development programs, online resources, webinars, then when the event or initial announcement is done, it’s done! Associations generate a significant amount of valuable content to support their members and industry communities. Much of that information…
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