Meet The Association Management Expert Episode 2 – Branding
In this episode Emily Lane, NASCIO’s Program and Brand Director, shares why branding is important for associations.
Degrees and Credentials:
Bachelor of Arts in Communication, University of Kentucky
Association Management Professional Since:
What inspires you about your work?
Providing design solutions and helping client teams become more efficient and innovative is my passion. My favorite part about being an in-house graphic designer is working with colleagues as my clients. Serving the people I see every day compliments my outgoing and positive personality.
In this episode Emily Lane, NASCIO's Program and Brand Director, shares why branding is important for associations. https://www.youtube.com/watch?v=7Zt_S-vuDso
What do you think the biggest misconception of branding is?Designing and branding is not just making something pretty. It’s choosing elements wisely based on what…