Association Management

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5 Tips for Recruiting Younger Association Members

By Kerry McCreadie / August 24, 2022

Associations can be an incredible resource for young professionals! Membership gives them tools for learning how to: Develop new skills in their field Forge new connections through networking Keep up to date with industry trends But despite this, recruiting younger association members is sometimes a challenge! Believe it or not, Baby Boomers make up a…

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Revitalize Your Association’s Membership Campaign PT 1

By Alison Miller and Jessica Campbell / August 10, 2022

What is at the heart of an association? Its members! “Alone, we can do so little; together, we can do so much” – Helen Keller If you are like most associations, you employ an annual membership drive. These efforts can take many forms and be executed through various channels, while focusing on your association’s objectives…

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Crash Course for Successful CME Administration

By Amber Winter / August 2, 2022

Many associations prioritize providing a great member experience first and foremost, at times allowing administrative challenges to fall to the wayside. However, when it comes to eLearning content administration, it’s worthwhile to optimize your back-end processes— not only will staff members feel better prepared for and secure completing their day-to-day tasks, but members will experience improved service…

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Association Management Companies – Your Dream Team?

By Molly Marsh / January 8, 2019

In his book Dream Teams, author Shane Snow sets out to illustrate why some diverse teams excel and some do not. His early chapters emphasize perspective and how the addition of new and different perspectives to a team can help the group uncover ideas or solutions they never could have before. He uses the illustration of…

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Elaboration – The Key to Transformative Content?

By Molly Marsh / November 28, 2018

Associations create content – research and publications, conference presentations, professional development trainings, webinars and podcasts, etc. – all to support the learning and advancement of professionals in their given industry or practice. Of course, there are many reasons an association may choose certain educational offerings but, ultimately, the goal is to drive learning and build…

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