Associations
When is the last time you looked at – and I mean REALLY looked at – your association’s mission statement? Regardless of whether it gets prime real estate on your website, is a header for your operational documents or, perhaps, even buried somewhere in old files, in many cases it can get lost in the…
Read MoreOne of my colleagues has a mantra before every major event: Expect the unexpected. This was certainly true at NASCA’s annual conference in October, with a twist. You should expect the expected, but in an unexpected way. The conference theme this year was the, “the Velocity of Change” and true to theme, on October 13…
Read MoreLooking for professional marketing help for your association? Contact AMR Today!
Read More“But enough about me, let’s talk about you. What do you think of me?” – Bette Midler in Beaches Associations have a lot to say – and often, it’s about ourselves. Registration opens soon…check out our latest publication…look at the advances we’ve made on legislative issues… Though member needs are at the core of these messages, is this…
Read MoreIn this blog post, AMR, outlines the strategic planning process our consultative team used to uncover trends that associations need to tackle now. Strategic planning sessions have been a staple in the for-profit and nonprofit arena since the dawn of time. While some question their usefulness — often referring to their current plan as a…
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