Associations

Neon Word Why on Brick Backgorund

Returning to Why

By Molly Marsh / September 9, 2019

When is the last time you looked at – and I mean REALLY looked at – your association’s mission statement? Regardless of whether it gets prime real estate on your website, is a header for your operational documents or, perhaps, even buried somewhere in old files, in many cases it can get lost in the…

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Great Expectations

By Sarah Razor / December 5, 2017

One of my colleagues has a mantra before every major event: Expect the unexpected.  This was certainly true at NASCA’s annual conference in October, with a twist.  You should expect the expected, but in an unexpected way.  The conference theme this year was the, “the Velocity of Change” and true to theme, on October 13…

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Association Marketing – 20 Tips for 20 Years

By AMR Management Services / August 9, 2017

Know who your member is; it’s not the general public. Find the right people, not all the people.  Good data equals good communication. A database can help you segment messages, target specific groups and personalize messaging.  Reminder: your brand is what others say about you, not just what you say about yourself. Listen to what’s…

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But Enough About Me

By Emily Lane / February 7, 2017

“But enough about me, let’s talk about you. What do you think of me?” – Bette Midler in Beaches Associations have a lot to say – and often, it’s about ourselves. Registration opens soon…check out our latest publication…look at the advances we’ve made on legislative issues…  Though member needs are at the core of these messages, is this…

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Emerging Trends in Strategic Planning for Associations

By AMR Management Services / December 22, 2016

In this blog post, AMR, outlines the strategic planning process our consultative team used to uncover trends that associations need to tackle now. Strategic planning sessions have been a staple in the for-profit and nonprofit arena since the dawn of time. While some question their usefulness — often referring to their current plan as a…

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