Best Practices

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4 Tips for Your Association’s Data-Driven Marketing Strategy

By Gabrielle Perham, MBA / June 11, 2024

Whether your association aims to raise cause awareness, boost event attendance, or increase membership, a narrowly focused marketing campaign is the key to inspiring action. Using data to inform your marketing strategy leads to higher enrollment, greater event turnout, and improved membership retention. According to Deep Sync’s guide to data marketing, organizations that use data-driven…

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How to Harness Peer-to-Peer Networks for Membership Renewal

By AMR Management Services / June 5, 2024

As the main source of your member-based organization’s revenue, securing membership dues is undoubtedly one of your association’s biggest priorities. Strengthening your relationships with existing members is less time- and resource-intensive than cultivating new connections from scratch, which is why membership renewal is so important. Plus, the more members who renew, the larger and stronger…

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Crafting an Effective Association Code of Conduct: 3 Essential Steps

By DeLaine Bender CAE / May 22, 2024

As the executive team liaison to many AMR Management Services clients, I spend a great deal of time participating in meetings of our clients’ Boards of Directors. One of my roles is to provide strategic guidance when association leaders are faced with sensitive issues—including Code of Conduct violations. A Code of Conduct is an association…

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5 Most Popular Association Events and How to Host Them

By Daria Knupp, CEM / May 8, 2024

An increasing number of associations are recognizing the value of engaging with existing and prospective members by hosting events.  Thanks to event and membership management tools, associations of all sizes and resources can put together an event calendar that excites their members. In this article, we’ll discuss the benefits of hosting association events, what type…

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7 Proven Strategies for Retaining Sponsors: Keeping Your Partners Engaged and Invested

By DeLaine Bender CAE / April 17, 2024

As association management professionals, we know building strong and lasting relationships with sponsors is essential for the association’s success. Sponsors are valuable partners, providing financial support, subject matter expertise, expanded reach, and enhanced opportunities for member engagement and professional development. Sponsor retention is an absolute must. When existing sponsors pause or withdraw their participation in…

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