Best Practices

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5 Tips for Recruiting Younger Association Members

By Kerry McCreadie / August 24, 2022

Associations can be an incredible resource for young professionals! Membership gives them tools for learning how to: Develop new skills in their field Forge new connections through networking Keep up to date with industry trends But despite this, recruiting younger association members is sometimes a challenge! Believe it or not, Baby Boomers make up a…

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Revitalize Your Association’s Membership Campaign PT 1

By Alison Miller and Jessica Campbell / August 10, 2022

What is at the heart of an association? Its members! “Alone, we can do so little; together, we can do so much” – Helen Keller If you are like most associations, you employ an annual membership drive. These efforts can take many forms and be executed through various channels, while focusing on your association’s objectives…

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Earning Revenue at Your Association’s Events – 4 Ideas

By AMR Management Services / July 25, 2022

Planning an event is a cyclical process. Your event outcomes are determined in large part by your initial planning, and your initial planning should be guided by the outcomes of past events. This means examining your post-event data is critical for improving your events, and associations should focus their analysis on key metrics such as audience…

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Building Blocks for Long Term Partnerships PT 2 

By Alison Miller / July 12, 2022

As mentioned previously, association partners – sponsors and exhibitors – provide immense value to our members through their thought leadership, products, and services, not just their financial support. As an association, we want to make sure we foster our partnerships for mutually beneficial results. Question: Do you just engage with your sponsors when you are…

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Reimagining Sponsorship to Create a Win-Win-Win

By Will Engle / June 9, 2022

The Challenge The Nursing Organizations Alliance (NOA) has included an exhibit hall with its annual conference, the Fall Summit, every year since 2002. In November of 2012, NOA reached its highest number of exhibitors for a Fall Summit; a short five years later in November of 2017, the number of exhibitors had dropped by 38%,…

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