Best Practices

Graphic showing a marketing team working on branding

Elevating Event Marketing for Associations

By Lindsay Plath, CMP and Madison Wallace / April 10, 2024

In today’s bustling event landscape, where myriad options vie for attendees’ attention, the challenge of encouraging attendance looms large for associations. Standing out amidst the noise requires more than just hosting an event—it demands a strategic approach to event marketing. Associations must navigate through the sea of competing events by crafting compelling narratives, highlighting unique…

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Graphic Showing Books and other published items

Three Simple Steps to Self-Publishing for Associations

By Kelly Braniff, CAE and Julie Pelstring / April 3, 2024

Associations are often looked to provide thought leadership materials, e-books, and even textbooks for the profession or industry they represent, and it’s no secret that traditional print publishing at a small scale can be tricky and expensive. Many associations have turned to electronic self-publishing as a more efficient method to fulfill this element of their…

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Graphic showing a painter picking colors and a marketing person holding up a bag

From Palette to Perception: Color’s Role in Brand Strategy

By Stephanie Jensen, DES, Kate Filipiak, CAE and Julie Pelstring / March 27, 2024

Color and branding play significant roles in shaping the mood of an association conference. Here’s how: Consistency: Consistent branding with colors, logos, and fonts across all conference materials (website, banners, signage, etc.) reinforces the conference’s identity and helps attendees associate these elements with the event. For example: Theme Reinforcement: Colors can be used to reinforce…

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Graphic showing the design process

Creating Design Efficiencies Through Collaboration

By Jessica Campbell / March 20, 2024

As a project Coordinator (PC) at AMR Management Services, I work directly with the Friends of the National Institute of Nursing Research (FNINR) and the National Academies of Practice (NAP). Both associations have annual events that require collateral from the AMR creative services (CS) team: the NAP Annual Meeting and Forum, and the FNINR Annual…

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Graphic of the graphic design process

Promoting Your Events: Beyond the Stock Photo

By Melissa Wilson, CAE / March 6, 2024

In the association world, we know attendees choose meetings based on a variety of reasons: continuing education requirements, networking with colleagues, staying current on industry trends, products and services and, of course, the location and venue. Hawaiian Board retreat in the summer? Winter conference at a ski resort? These locations and venues have a built-in…

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