Branding
The beginning of a new year marks a time when many people make positive changes. This year, the National Academies of Practice (NAP) launched a new logo, new color scheme, and new tagline that we are confident will bring positive energy to our mission of advancing inter-professional healthcare! Great organizational brands are often simple, but…
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In this episode Emily Lane, NASCIO’s Program and Brand Director, shares why branding is important for associations.
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What do you think the biggest misconception of branding is?Designing and branding is not just making something pretty. It’s choosing elements wisely based on what the brand should look and feel like, and who is going to be seeing/using your product. What vibe are you shooting for? What font, color, and language you choose –…
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The ChallengeAMR client-partner, the National Association of State Chief Information Officers, needed a new brand identity that was more modern and attuned to a leading-edge IT organization. It had been several years since NASCIO had reviewed their brand identity and the Executive Committee asked staff to bring a proposed branding redo for their review and…
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