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7 Proven Strategies for Retaining Sponsors: Keeping Your Partners Engaged and Invested

By DeLaine Bender CAE / April 17, 2024

As association management professionals, we know building strong and lasting relationships with sponsors is essential for the association’s success. Sponsors are valuable partners, providing financial support, subject matter expertise, expanded reach, and enhanced opportunities for member engagement and professional development. Sponsor retention is an absolute must. When existing sponsors pause or withdraw their participation in…

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Elevating Event Marketing for Associations

By Lindsay Plath, CMP and Madison Wallace / April 10, 2024

In today’s bustling event landscape, where myriad options vie for attendees’ attention, the challenge of encouraging attendance looms large for associations. Standing out amidst the noise requires more than just hosting an event—it demands a strategic approach to event marketing. Associations must navigate through the sea of competing events by crafting compelling narratives, highlighting unique…

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Using Digital Waivers to Streamline Association Events

By Logan Lewis / March 13, 2024

In 2023, 49% of associations reported an increase in membership. This is a significant increase from 2021, in which only 26% of associations saw an increase. While some of this growth was due to market changes, associations say that members are excited to attend events in person, meet with fellow professionals, and get involved in…

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Meetings Industry Insights – November 2023

By Glen Ellwood / November 29, 2023

Did they get it right? At the end of 2022 several Event Industry Professionals predicted some 35+ trends for 2023. Among those were budgets, the metaverse, work-life balance, data privacy, and the unknown of supply chains and inflation which we have heard about in previous predictions. Some of the more surprising and interesting predictions were…

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Meetings Industry Insights – August 2023

By Molly Marsh / August 28, 2023

The headline of the most recent Meeting Professionals International Meetings Outlook articulates what most in the industry have been feeling: Cost Increases Continue to Outpace Budgets, Present Challenges. But it’s not all bad news! The drive for attendance is back for most organizations, with over 80% of planners reporting and projecting continued in-person attendance growth.…

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