Creative Services
Associations are often looked to provide thought leadership materials, e-books, and even textbooks for the profession or industry they represent, and it’s no secret that traditional print publishing at a small scale can be tricky and expensive. Many associations have turned to electronic self-publishing as a more efficient method to fulfill this element of their…
As a project Coordinator (PC) at AMR Management Services, I work directly with the Friends of the National Institute of Nursing Research (FNINR) and the National Academies of Practice (NAP). Both associations have annual events that require collateral from the AMR creative services (CS) team: the NAP Annual Meeting and Forum, and the FNINR Annual…
In this episode Emily Lane, NASCIO’s Program and Brand Director, shares why branding is important for associations.
What do you think the biggest misconception of branding is?Designing and branding is not just making something pretty. It’s choosing elements wisely based on what the brand should look and feel like, and who is going to be seeing/using your product. What vibe are you shooting for? What font, color, and language you choose –…
1. Website Design Tool UpgradesInnovation on the web front is a mix of design and technology or “form and function.” By keeping up with the ever-evolving technology behind the scenes we are able to provide our clients with the latest and greatest methods to share information and collaborate with their members. The big deal this…