Design Thinking

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Make the Brain Work for It!

By Molly Marsh / June 3, 2019

A designer, psychologist and a behavioral economist walk into a university… Also potentially the start of a terrible joke, it happens to be the beginning of the story of Sans Forgetica, a new typeface created to help increase retention and learning from written material.  As noted in the previous blog post about Elaboration, learning is much more…

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Content Strategy – Are You Asking the Right Questions?

By Molly Marsh / August 23, 2018

The power and benefit of design thinking in association conferences is well documented. But, as associations, are we taking design thinking and applying it to other areas of our education and professional development offerings as well?  Using design thinking and a purposeful approach to education planning helps the association ensure that not only conferences and events, but content marketing…

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Five Takeaways from XDP

By Molly Marsh / June 13, 2018

AMR’s own Molly Marsh shares her top five takeaways from the recent Xperience Design Project (XDP) from ASAE.

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Innovating a Better Conference: Part Four – Using Design Thinking to Enhance Association Conferences, Meetings and Events

By Molly Marsh / August 23, 2017

Design thinking has emerged as a major force for transformation in the association industry (don’t believe me, see how pervasive it is in industry publications, conferences and research). When you see the results, it should be no surprise that this is where we’re headed. Applying principles of Meeting Design to conferences can transform a meeting from a list of…

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Innovating a Better Conference: Part Three – Using Design Thinking to Enhance Association Conferences, Meetings and Events

By Molly Marsh / July 12, 2017

Design thinking has emerged as a major force for transformation in the association industry (don’t believe me, see how pervasive it is in industry publications, conferences and research). When you see the results, it should be no surprise that this is where we’re headed. Applying principles of Meeting Design to conferences can transform a meeting from a list of…

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