Engagement
Assessing the Quality of Your Member Experience: A Quiz Your association invests time, energy, and resources into delivering a great experience to your members. But when was the last time you paused to ask if your efforts are actually working? Sometimes, the best way to answer that question is to look inward. Reflecting on your…
Declining participation and member retention rates are among the biggest challenges associations face right now. At the start of 2025, the Membership Marketing Benchmarking Report found that 26% of associations reported that their membership size had decreased. By July, that figure had risen to 36%. To overcome this hurdle, your association needs to prioritize effective…
For decades, association success was often measured by one primary number: membership growth. More members meant more revenue, more influence, and more stability. But as associations head into 2026, that metric alone no longer tells the full story. Today, engagement—not just enrollment—is emerging as the most meaningful indicator of an association’s health, relevance, and long-term…
Let’s Play: Gamification Ideas to Energize Your Audience at Any Budget According to the National Institute of Play, “being playful is the healthiest way to spend your time.” Research shows that play helps adults build resilience, retain new information, and create memorable experiences. In short, adults learn and engage more effectively when they are having…
“Let me introduce you to Shannon.” “You need an AV team? I know a great one!” “I’d be happy to connect you to someone in that city!” These phrases, and more, are my go-tos as I exercise the philosophy of Return on Relationships in my everyday life. Return on Relationship (RoR) is a concept that…