Engagement
Association meetings are some of the most visible elements of the member experience. For many members, this is the only annual face-to-face experience with the association staff and their peers. Particularly post pandemic, with time and budgets becoming more compressed, these events take on an even more heighted importance. As association management professionals, my team…
It’s no secret – I LOVE in-person events and conferences. It is what I’ve spent my life’s work building, after all, and if I didn’t believe in the power and get so much of them myself I wouldn’t be such an advocate for our industry! I had the pleasure of representing the AMR team at…
Member engagement is the cornerstone of association success, indicating how effectively an organization connects with its members. Strong engagement leads to increased participation, higher retention, and your organization’s continued growth. Member-based organizations can use data analytics to improve engagement within their groups. Most technology will generate tons of data, though, and it can be hard…
With over $300 billion flowing into the nonprofit sector via fundraising efforts in 2023 alone, association professionals like you might be wondering how to get a piece of that pie. If your association is a 501(c)(3), you’re in luck — you can collect tax-exempt fundraising dollars! Even if your association is not a 501(c)(3), you…
In the digital age, associations like yours are presented with a unique opportunity to connect with your members, engage your audience, and make a lasting impact. One powerful tool in your arsenal is the art of online storytelling. A well-crafted narrative has the potential to transform a mundane website into a dynamic hub that resonates…