Events
Did they get it right? At the end of 2022 several Event Industry Professionals predicted some 35+ trends for 2023. Among those were budgets, the metaverse, work-life balance, data privacy, and the unknown of supply chains and inflation which we have heard about in previous predictions. Some of the more surprising and interesting predictions were…
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Picture this: your association is gearing up to host a conference on industry insights. You promote the event at the bottom of your email newsletter a few times, but when the event day comes, your attendees numbers are minimal. To navigate around this issue, you need a solid marketing strategy to get the word out…
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Your association exists to provide your members with valuable services and resources. But as association professionals know, this requires creativity, innovation, and a winning fundraising strategy. Sponsors, whether they’re driving revenue for a specific fundraising event, underwriting a specific program, or providing general support, are key to helping your association fulfill its mission and serve…
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As an association leader, you might have some public speaking experience from presenting at association meetings and other gatherings. Now, you’ve been invited to speak at a conference presentation. While this is an exciting new opportunity, conference presentations come with additional planning considerations to ensure your speech is engaging and effective. This is where a…
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On one hand, it’s great that the demand has returned for in-person meetings and events. As association professionals we are ready to bring memberships back together for the community-building that is the vitality of associations and that can only be done when we meet face to face. At the same time, the demand for association…
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