Events

Graphic showing a marketing team working on branding

Elevating Event Marketing for Associations

By Lindsay Plath, CMP and Madison Wallace / April 10, 2024

In today’s bustling event landscape, where myriad options vie for attendees’ attention, the challenge of encouraging attendance looms large for associations. Standing out amidst the noise requires more than just hosting an event—it demands a strategic approach to event marketing. Associations must navigate through the sea of competing events by crafting compelling narratives, highlighting unique…

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Graphic showing a painter picking colors and a marketing person holding up a bag

From Palette to Perception: Color’s Role in Brand Strategy

By Stephanie Jensen, DES, Kate Filipiak, CAE and Julie Pelstring / March 27, 2024

Color and branding play significant roles in shaping the mood of an association conference. Here’s how: Consistency: Consistent branding with colors, logos, and fonts across all conference materials (website, banners, signage, etc.) reinforces the conference’s identity and helps attendees associate these elements with the event. For example: Theme Reinforcement: Colors can be used to reinforce…

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A man and woman at a check-in desk for an event

Using Digital Waivers to Streamline Association Events

By Logan Lewis / March 13, 2024

In 2023, 49% of associations reported an increase in membership. This is a significant increase from 2021, in which only 26% of associations saw an increase. While some of this growth was due to market changes, associations say that members are excited to attend events in person, meet with fellow professionals, and get involved in…

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Graphic of the graphic design process

Promoting Your Events: Beyond the Stock Photo

By Melissa Wilson, CAE / March 6, 2024

In the association world, we know attendees choose meetings based on a variety of reasons: continuing education requirements, networking with colleagues, staying current on industry trends, products and services and, of course, the location and venue. Hawaiian Board retreat in the summer? Winter conference at a ski resort? These locations and venues have a built-in…

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November Trends Event Checklist Illustration

Meetings Industry Insights – November 2023

By Glen Ellwood / November 29, 2023

Did they get it right? At the end of 2022 several Event Industry Professionals predicted some 35+ trends for 2023. Among those were budgets, the metaverse, work-life balance, data privacy, and the unknown of supply chains and inflation which we have heard about in previous predictions. Some of the more surprising and interesting predictions were…

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