Events
Did they get it right? At the end of 2022 several Event Industry Professionals predicted some 35+ trends for 2023. Among those were budgets, the metaverse, work-life balance, data privacy, and the unknown of supply chains and inflation which we have heard about in previous predictions. Some of the more surprising and interesting predictions were…
Read MorePicture this: your association is gearing up to host a conference on industry insights. You promote the event at the bottom of your email newsletter a few times, but when the event day comes, your attendees numbers are minimal. To navigate around this issue, you need a solid marketing strategy to get the word out…
Read MoreYour association exists to provide your members with valuable services and resources. But as association professionals know, this requires creativity, innovation, and a winning fundraising strategy. Sponsors, whether they’re driving revenue for a specific fundraising event, underwriting a specific program, or providing general support, are key to helping your association fulfill its mission and serve…
Read MoreAs an association leader, you might have some public speaking experience from presenting at association meetings and other gatherings. Now, you’ve been invited to speak at a conference presentation. While this is an exciting new opportunity, conference presentations come with additional planning considerations to ensure your speech is engaging and effective. This is where a…
Read MoreOn one hand, it’s great that the demand has returned for in-person meetings and events. As association professionals we are ready to bring memberships back together for the community-building that is the vitality of associations and that can only be done when we meet face to face. At the same time, the demand for association…
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