Events
When planning an event, one of the first digital decisions you’ll face is how to present it online. Should you build a standalone microsite, or just add a new page to your existing association website? The answer depends on your goals, audience, and internal resources and yes, your budget too. A microsite can offer a…
“Let me introduce you to Shannon.” “You need an AV team? I know a great one!” “I’d be happy to connect you to someone in that city!” These phrases, and more, are my go-tos as I exercise the philosophy of Return on Relationships in my everyday life. Return on Relationship (RoR) is a concept that…
When you think about an “away game” you might flash to your kid’s hectic soccer schedule or a team sport you played back in your glory days. For my association, NASCIO (National Association of State Chief Information Officers), it means meeting our members (in all 50 states and six territories) and our association strategic partners…
Planning an association event is an exciting opportunity to bring your members together, provide valuable experiences, and advance your organization’s mission. However, successful events don’t happen by chance—they require careful thought and a clear understanding of your goals. Whether you’re organizing a small networking gathering or a large annual conference, asking the right questions at…
While much of your association’s revenue comes from member dues, those dollars must be supplemented by other revenue streams. That’s where association fundraising comes in. Your association has a number of fundraising options, so let’s dive into five top ideas that raise money, engage your membership, and help you acquire new members. 1. Golf Tournament…