Marketing

Graphic showing a marketing team working on branding

Elevating Event Marketing for Associations

By Lindsay Plath, CMP and Madison Wallace / April 10, 2024

In today’s bustling event landscape, where myriad options vie for attendees’ attention, the challenge of encouraging attendance looms large for associations. Standing out amidst the noise requires more than just hosting an event—it demands a strategic approach to event marketing. Associations must navigate through the sea of competing events by crafting compelling narratives, highlighting unique…

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Team Members Having A Meeting

4 Tips for your Association’s Data-Driven Marketing Strategy

By AMR Management Services / February 16, 2023

Whether your association is looking to raise revenue through an event or increase membership, you need a narrowly-focused marketing campaign that appeals to your target audience and inspires them to take action.  Using data to inform your marketing strategy has been proven to lead to higher enrollment, greater event turnout, and improved membership retention. According…

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Stamp with words with a focus on the word Brand

Meet The Association Management Expert Episode 2 – Branding

By Julie Pelstring / November 19, 2019

In this episode Emily Lane, NASCIO’s Program and Brand Director, shares why branding is important for associations.

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Graphic of the word content and images showing workers creating content

Content Marketing: Time Well Spent

By Molly Marsh / August 19, 2019

The Challenge:I am sure this particular story is a familiar one for many associations! Content is developed for conferences, professional development programs, online resources, webinars, then when the event or initial announcement is done, it’s done! Associations generate a significant amount of valuable content to support their members and industry communities. Much of that information…

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Laptop with the word Brand on the screen

Bringing a Brand to Life

By Julie Pelstring / April 16, 2019

What do you think the biggest misconception of branding is?Designing and branding is not just making something pretty. It’s choosing elements wisely based on what the brand should look and feel like, and who is going to be seeing/using your product. What vibe are you shooting for? What font, color, and language you choose –…

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