Marketing
Whether your association is looking to raise revenue through an event or increase membership, you need a narrowly-focused marketing campaign that appeals to your target audience and inspires them to take action. Using data to inform your marketing strategy has been proven to lead to higher enrollment, greater event turnout, and improved membership retention. According…
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In this episode Emily Lane, NASCIO’s Program and Brand Director, shares why branding is important for associations.
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The Challenge:I am sure this particular story is a familiar one for many associations! Content is developed for conferences, professional development programs, online resources, webinars, then when the event or initial announcement is done, it’s done! Associations generate a significant amount of valuable content to support their members and industry communities. Much of that information…
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What do you think the biggest misconception of branding is?Designing and branding is not just making something pretty. It’s choosing elements wisely based on what the brand should look and feel like, and who is going to be seeing/using your product. What vibe are you shooting for? What font, color, and language you choose –…
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The ChallengeInformation technology in state government is far more than boxes and wires; it is the fabric of government and very often the face of government. The work that supports, connects, secures and engages is led by state chief information officers (CIO), yet this role is often misconceived as solely a technologist rather than policy…
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