Marketing
When planning an event, one of the first digital decisions you’ll face is how to present it online. Should you build a standalone microsite, or just add a new page to your existing association website? The answer depends on your goals, audience, and internal resources and yes, your budget too. A microsite can offer a…
Your association’s website has the potential to do more than just explain what you offer (as important as that is). It should inspire new members to join and encourage current ones to stay involved. With the right story, your site can shift from simply functional to a truly engaging hub for your members. Most of…
It is July 2025, and associations are reaching a key planning milestone. A midyear marketing check-in provides the opportunity to evaluate current performance, identify areas for improvement, and refocus efforts for a strong finish to the year. 1. Review Your Key Metrics and Goals Start with your core performance indicators: Assess these numbers against your…
If you’re a GenX kid like me you definitely remember Schoolhouse Rock and I’m Just a Bill on Capitol Hill or, my personal favorite, Three is a Magic Number (and the subsequent De La Soul sampling it in their 1989 song, The Magic Number). These catchy cartoons taught young kids everywhere about the United States…
Email marketing is one of the most powerful tools associations have at their fingertips, but only if it’s used intentionally. Whether you’re promoting events, sharing resources, or keeping members in the loop, a thoughtful email strategy can make all the difference in member engagement. At AMR Management Services, we help associations of all sizes refine…