Marketing
Let’s be honest, association marketing can feel like a lot. You’re trying to reach new members, engage current ones, promote events, share resources, and showcase impact all while staying on-brand and on budget. Social media is one of the best tools associations have to do all of that, but it only works if it’s done…
In today’s bustling event landscape, where myriad options vie for attendees’ attention, the challenge of encouraging attendance looms large for associations. Standing out amidst the noise requires more than just hosting an event—it demands a strategic approach to event marketing. Associations must navigate through the sea of competing events by crafting compelling narratives, highlighting unique…
Whether your association is looking to raise revenue through an event or increase membership, you need a narrowly-focused marketing campaign that appeals to your target audience and inspires them to take action. Using data to inform your marketing strategy has been proven to lead to higher enrollment, greater event turnout, and improved membership retention. According…
In this episode Emily Lane, NASCIO’s Program and Brand Director, shares why branding is important for associations.
The Challenge:I am sure this particular story is a familiar one for many associations! Content is developed for conferences, professional development programs, online resources, webinars, then when the event or initial announcement is done, it’s done! Associations generate a significant amount of valuable content to support their members and industry communities. Much of that information…
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