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Piles of money leading up to a hand putting coins in a piggy bank

Earning Revenue at Your Association’s Events – 4 Ideas

By AMR Management Services / July 25, 2022

Planning an event is a cyclical process. Your event outcomes are determined in large part by your initial planning, and your initial planning should be guided by the outcomes of past events. This means examining your post-event data is critical for improving your events, and associations should focus their analysis on key metrics such as audience…

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Reimagining Sponsorship to Create a Win-Win-Win

By Will Engle / June 9, 2022

The Challenge The Nursing Organizations Alliance (NOA) has included an exhibit hall with its annual conference, the Fall Summit, every year since 2002. In November of 2012, NOA reached its highest number of exhibitors for a Fall Summit; a short five years later in November of 2017, the number of exhibitors had dropped by 38%,…

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Using Your Association’s Data to Tell a Story: 4 Steps

By Kerry McCreadie / March 18, 2022

When you think about data, what comes to mind? Excel spreadsheets with rows upon rows of numbers that are hard to decipher? Pie charts, graphs and other types that just share those numbers in different ways? Whatever image is in your head, it’s probably very number focused. Data doesn’t have to be so stoic and…

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In-Person Conference COVID-19 Protocol: Vaccine Requirement

By Lisa Thompson / November 18, 2021

The Challenge The National Association of State Chief Information Officers (NASCIO) planned an in-person Annual Conference in October of 2021 while the effects of the COVID-19 pandemic lingered. The NASCIO conference experience is one of networking and collaboration. The challenge for the team was delivering on the expectations of a NASCIO experience while keeping staff…

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Virtual Event Engagement – The People Behind the Screens Ask the Experts

By Molly Marsh / September 22, 2021

Challenge –There is no shortage of tools to support association events in a digital environment and many include sophisticated networking and connection features to help build the community around a virtual event. In preparing for their 2021 Virtual Conference, the Association of Pedestrian & Bicycle Professionals selected and used an excellent virtual platform, but also knew that technology…

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