5 Most Popular Association Events and How to Host Them

By Daria Knupp, CEM / May 8, 2024

An increasing number of associations are recognizing the value of engaging with existing and prospective members by hosting events.  Thanks to event and membership management tools, associations of all sizes and resources can put together an event calendar that excites their members. In this article, we’ll discuss the benefits of hosting association events, what type…

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Using Digital Waivers to Streamline Association Events

By Logan Lewis / March 13, 2024

In 2023, 49% of associations reported an increase in membership. This is a significant increase from 2021, in which only 26% of associations saw an increase. While some of this growth was due to market changes, associations say that members are excited to attend events in person, meet with fellow professionals, and get involved in…

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Meetings Industry Insights – November 2023

By Glen Ellwood / November 29, 2023

Did they get it right? At the end of 2022 several Event Industry Professionals predicted some 35+ trends for 2023. Among those were budgets, the metaverse, work-life balance, data privacy, and the unknown of supply chains and inflation which we have heard about in previous predictions. Some of the more surprising and interesting predictions were…

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3 Expert Marketing Strategies to Increase Event Attendance

By Mike Snusz / September 21, 2023

Picture this: your association is gearing up to host a conference on industry insights. You promote the event at the bottom of your email newsletter a few times, but when the event day comes, your attendees numbers are minimal.  To navigate around this issue, you need a solid marketing strategy to get the word out…

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Meetings Industry Insights – August 2023

By Molly Marsh / August 28, 2023

The headline of the most recent Meeting Professionals International Meetings Outlook articulates what most in the industry have been feeling: Cost Increases Continue to Outpace Budgets, Present Challenges. But it’s not all bad news! The drive for attendance is back for most organizations, with over 80% of planners reporting and projecting continued in-person attendance growth.…

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