Membership
Your association has likely spent plenty of time and resources to attract talented and qualified members for your organization. However, your work is far from over! Once you’ve turned prospects into members of your organization, you need to do everything possible to keep them interested, engaged, and eager to renew their membership. This is where…
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As an association leader, you recognize the need to engage your members to further your organization’s initiatives. Their active participation is necessary for your association to not only survive but also evolve in new and improved ways. However, with stiff competition for members’ time and attention, it can be difficult to establish and maintain strong…
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Long-term member relationships are the beating heart of any association. These connections help build your credibility, expand your network, and serve as a key source of revenue. With this in mind, you can imagine why it’s so important to have member retention strategies in place. There’s no denying that acquisition campaigns can be a hit—but…
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As an association, your job is to optimize your members’ business practices by offering resources and connections through industry contacts. Providing corporate social responsibility resources can also enhance your members’ visibility and social impact outside of your association. Corporate social responsibility, or CSR, is the idea that for-profit organizations have the obligation to support the…
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Associations can be an incredible resource for young professionals! Membership gives them tools for learning how to: But despite this, recruiting younger association members is sometimes a challenge! Believe it or not, Baby Boomers make up a larger percentage of association members than Millennials and Gen Z. While it’s great to have members of any…
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