Membership
Assessing the Quality of Your Member Experience: A Quiz Your association invests time, energy, and resources into delivering a great experience to your members. But when was the last time you paused to ask if your efforts are actually working? Sometimes, the best way to answer that question is to look inward. Reflecting on your…
Declining participation and member retention rates are among the biggest challenges associations face right now. At the start of 2025, the Membership Marketing Benchmarking Report found that 26% of associations reported that their membership size had decreased. By July, that figure had risen to 36%. To overcome this hurdle, your association needs to prioritize effective…
Associations and their members should have a symbiotic relationship that benefits both groups equally. Your organization must keep members engaged by providing them with unique benefits and opportunities. In return, your members help keep your association operating by paying dues, participating in activities, and recommending your membership program to others. When your association provides valuable…
For decades, association success was often measured by one primary number: membership growth. More members meant more revenue, more influence, and more stability. But as associations head into 2026, that metric alone no longer tells the full story. Today, engagement—not just enrollment—is emerging as the most meaningful indicator of an association’s health, relevance, and long-term…
For decades, membership dues were the backbone of association funding. Today, however, that old foundation is shaking under economic uncertainty, shifting member expectations, and a crowded competitive landscape. Relying solely on dues is no longer a sustainable approach. To thrive, associations must diversify revenue sources and build a resilient portfolio that balances dues with new,…