Membership
Picture this: you walk up to your favorite coffee shop, a place you’ve been to thousands of times. But this time, the door is locked. The lights are on, your favorite barista is taking orders, the other regulars are in their usual spots, but YOU can’t get in. Wouldn’t you want someone to open the…
Your association’s website has the potential to do more than just explain what you offer (as important as that is). It should inspire new members to join and encourage current ones to stay involved. With the right story, your site can shift from simply functional to a truly engaging hub for your members. Most of…
“Let me introduce you to Shannon.” “You need an AV team? I know a great one!” “I’d be happy to connect you to someone in that city!” These phrases, and more, are my go-tos as I exercise the philosophy of Return on Relationships in my everyday life. Return on Relationship (RoR) is a concept that…
Relying on membership dues alone is limited and risky. Economic shifts, changing member behaviors, and unexpected disruptions can all strain the traditional dues-based model. When too much depends on a single revenue stream, even well-established associations can scramble to stay afloat. Forward-thinking associations aren’t abandoning dues. Instead, they’re building diverse, resilient financial practices that help…
Email marketing is one of the most powerful tools associations have at their fingertips, but only if it’s used intentionally. Whether you’re promoting events, sharing resources, or keeping members in the loop, a thoughtful email strategy can make all the difference in member engagement. At AMR Management Services, we help associations of all sizes refine…