Membership
When association Boards of Directors talk about growth, they most often mean increasing the audience (members, conference attendees, etc.) or the association’s reach/position within the industry or profession. This often requires more staff and volunteer time or additional funding, which can be a challenge for associations with limited budgets. Growth doesn’t have to mean overspending.…
Over-reliance on membership dues isn’t a sustainable strategy for an association, especially since factors out of our control can cause membership numbers to fluctuate. Diversifying your revenue opportunities promotes financial stability and allows for better long-term planning. Associations have tons of untapped potential through non-dues revenue strategies. The key is building a year-round strategy that…
While much of your association’s revenue comes from member dues, those dollars must be supplemented by other revenue streams. That’s where association fundraising comes in. Your association has a number of fundraising options, so let’s dive into five top ideas that raise money, engage your membership, and help you acquire new members. 1. Golf Tournament…
Association meetings are some of the most visible elements of the member experience. For many members, this is the only annual face-to-face experience with the association staff and their peers. Particularly post pandemic, with time and budgets becoming more compressed, these events take on an even more heighted importance. As association management professionals, my team…
Associations must gather, store, and organize a variety of data points to effectively manage their membership programs. For example, the organization must track members’ personal information, their membership type and status, event attendance, financial data, feedback, and more. To effectively manage this information and securely store members’ sensitive data, associations need a robust CRM system…