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7 Proven Strategies for Retaining Sponsors: Keeping Your Partners Engaged and Invested

By DeLaine Bender CAE / April 17, 2024

As association management professionals, we know building strong and lasting relationships with sponsors is essential for the association’s success. Sponsors are valuable partners, providing financial support, subject matter expertise, expanded reach, and enhanced opportunities for member engagement and professional development. Sponsor retention is an absolute must. When existing sponsors pause or withdraw their participation in…

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Reimagining Sponsorship to Create a Win-Win-Win

By Will Engle / June 9, 2022

The Challenge The Nursing Organizations Alliance (NOA) has included an exhibit hall with its annual conference, the Fall Summit, every year since 2002. In November of 2012, NOA reached its highest number of exhibitors for a Fall Summit; a short five years later in November of 2017, the number of exhibitors had dropped by 38%,…

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Building Blocks for Long Term Partnerships

By Alison Miller / June 1, 2022

Our partners – sponsors and exhibitors – provide immense value to our association members through their thought leadership, products, and services.  As an association, we want to make sure we foster our partnerships for mutually beneficial results. As you continue to develop your partnership program, look at innovative methods to gather feedback, show appreciation and…

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