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Reimagining Sponsorship to Create a Win-Win-Win

By Will Engle / June 9, 2022

The Challenge The Nursing Organizations Alliance (NOA) has included an exhibit hall with its annual conference, the Fall Summit, every year since 2002. In November of 2012, NOA reached its highest number of exhibitors for a Fall Summit; a short five years later in November of 2017, the number of exhibitors had dropped by 38%,…

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Building Blocks for Long Term Partnerships

By Alison Miller / June 1, 2022

Our partners – sponsors and exhibitors – provide immense value to our association members through their thought leadership, products, and services.  As an association, we want to make sure we foster our partnerships for mutually beneficial results. As you continue to develop your partnership program, look at innovative methods to gather feedback, show appreciation and…

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