Sponsorship

Group of Coworkers high fiving

Building Blocks for Long Term Partnerships PT 2 

By Alison Miller / July 12, 2022

As mentioned previously, association partners – sponsors and exhibitors – provide immense value to our members through their thought leadership, products, and services, not just their financial support. As an association, we want to make sure we foster our partnerships for mutually beneficial results. Question: Do you just engage with your sponsors when you are…

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Graphic showing a team untangling a ball of string into a line of string

Reimagining Sponsorship to Create a Win-Win-Win

By Will Engle / June 9, 2022

The Challenge The Nursing Organizations Alliance (NOA) has included an exhibit hall with its annual conference, the Fall Summit, every year since 2002. In November of 2012, NOA reached its highest number of exhibitors for a Fall Summit; a short five years later in November of 2017, the number of exhibitors had dropped by 38%,…

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Handshake

Building Blocks for Long Term Partnerships

By Alison Miller / June 1, 2022

Our partners – sponsors and exhibitors – provide immense value to our association members through their thought leadership, products, and services.  As an association, we want to make sure we foster our partnerships for mutually beneficial results. As you continue to develop your partnership program, look at innovative methods to gather feedback, show appreciation and…

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Ruber Duckies In a row

From Black Friday Chaos to Single File Line: Organizing the Sponsor Registration Process

By Lisa Thompson / April 13, 2021

The Challenge The National Association of State Chief Information Officers (NASCIO) provides its corporate members the opportunity to sponsor at two conferences each year – their Midyear and Annual Conferences. As the demand for the sponsorships have increased over the years, the association heard from their members that the buying process had become very stress-inducing as…

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