Sponsorship
As association management professionals, we know building strong and lasting relationships with sponsors is essential for the association’s success. Sponsors are valuable partners, providing financial support, subject matter expertise, expanded reach, and enhanced opportunities for member engagement and professional development. Sponsor retention is an absolute must. When existing sponsors pause or withdraw their participation in…
As mentioned previously in part one, association partners – sponsors and exhibitors – provide immense value to our members through their thought leadership, products, and services, not just their financial support. As an association, we want to make sure we foster our partnerships for mutually beneficial results. Question: Do you just engage with your sponsors…
The Challenge The Nursing Organizations Alliance (NOA) has included an exhibit hall with its annual conference, the Fall Summit, every year since 2002. In November of 2012, NOA reached its highest number of exhibitors for a Fall Summit; a short five years later in November of 2017, the number of exhibitors had dropped by 38%,…
Our partners – sponsors and exhibitors – provide immense value to our association members through their thought leadership, products, and services. As an association, we want to make sure we foster our partnerships for mutually beneficial results. As you continue to develop your partnership program, look at innovative methods to gather feedback, show appreciation and…
The Challenge The National Association of State Chief Information Officers (NASCIO) provides its corporate members the opportunity to sponsor at two conferences each year – their Midyear and Annual Conferences. As the demand for the sponsorships have increased over the years, the association heard from their members that the buying process had become very stress-inducing as…