Strategy

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Content Strategy – Are You Asking the Right Questions?

By Molly Marsh / August 23, 2018

The power and benefit of design thinking in association conferences is well documented. But, as associations, are we taking design thinking and applying it to other areas of our education and professional development offerings as well?  Using design thinking and a purposeful approach to education planning helps the association ensure that not only conferences and events, but content marketing…

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Conference Strategy: An Association’s Secret Weapon

By AMR Management Services / May 1, 2018

The ChallengeTo give strategic purpose to the National Association of State Procurement Officials (NASPO) Annual Conference. Like many associations, NASPO held an Annual Conference with positive satisfaction ratings from participants, but that didn’t always connect member attendees with their larger professional development needs from the organization. Even with the introduction of a new strategic plan,…

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Uncovering Emerging Trends Through Strategic Planning

By AMR Management Services / March 2, 2017

In this blog post, AMR outlines the strategic planning process his company used to uncover trends that associations need to tackle now. Recently we published the first of a three-part series on emerging trends within the association community. As previously outlined, AMR’s research was based on the outcomes of several strategic planning sessions conducted by…

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