Virtual
Challenge –There is no shortage of tools to support association events in a digital environment and many include sophisticated networking and connection features to help build the community around a virtual event. In preparing for their 2021 Virtual Conference, the Association of Pedestrian & Bicycle Professionals selected and used an excellent virtual platform, but also knew that technology…
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The Challenge:Adjust an in-person scientific research conference to a virtual conference at less than eight weeks out in the midst of a pandemic. As many associations have experienced as well, the Academy of Communication in Healthcare (ACH) had to make the difficult decision to cancel their in-person conference scheduled for the end of June in Austin, Texas.…
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Why a Virtual Event? Virtual events are held for the same reasons as in-person events: to deliver your association’s message to drive leads and revenue, drive adoption, and build loyalty lifetime value. When deciding whether to make your event virtual, consider what you hope to gain from the event and how well those goals can…
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