Hannah DiLoreto

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Leveraging AI Lead Generation to Expand Associations’ Reach and Impact

By Hannah DiLoreto / July 9, 2024

The Challenge The Research Chefs Association (RCA) faced a common yet critical challenge among associations: expanding their reach beyond the existing mailing list of current and former members. With the RCA 2024 Annual Conference approaching, there was a need to attract a broader audience, including corporate chefs and food product developers who might not yet…

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