Association Management Case Studies

Leveraging AI Lead Generation to Expand Associations’ Reach and Impact

The Challenge The Research Chefs Association (RCA) faced a common yet critical challenge among associations: expanding their reach beyond the existing mailing list of current and former members. With the RCA 2024 Annual Conference approaching, there was a need to attract a broader audience, including corporate chefs and food product developers who might not yet…

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Reimagining Sponsorship to Create a Win-Win-Win

The Challenge The Nursing Organizations Alliance (NOA) has included an exhibit hall with its annual conference, the Fall Summit, every year since 2002. In November of 2012, NOA reached its highest number of exhibitors for a Fall Summit; a short five years later in November of 2017, the number of exhibitors had dropped by 38%,…

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In-Person Conference COVID-19 Protocol: Vaccine Requirement

The Challenge The National Association of State Chief Information Officers (NASCIO) planned an in-person Annual Conference in October of 2021 while the effects of the COVID-19 pandemic lingered. The NASCIO conference experience is one of networking and collaboration. The challenge for the team was delivering on the expectations of a NASCIO experience while keeping staff…

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Virtual Event Engagement – The People Behind the Screens Ask the Experts

Challenge –There is no shortage of tools to support association events in a digital environment and many include sophisticated networking and connection features to help build the community around a virtual event. In preparing for their 2021 Virtual Conference, the Association of Pedestrian & Bicycle Professionals selected and used an excellent virtual platform, but also knew that technology…

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From Black Friday Chaos to Single File Line: Organizing the Sponsor Registration Process

The Challenge The National Association of State Chief Information Officers (NASCIO) provides its corporate members the opportunity to sponsor at two conferences each year – their Midyear and Annual Conferences. As the demand for the sponsorships have increased over the years, the association heard from their members that the buying process had become very stress-inducing as…

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ACH Research Forum

The Challenge:Adjust an in-person scientific research conference to a virtual conference at less than eight weeks out in the midst of a pandemic. As many associations have experienced as well, the Academy of Communication in Healthcare (ACH) had to make the difficult decision to cancel their in-person conference scheduled for the end of June in Austin, Texas.…

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Shared Services Collaboration – Applied Problem Solving

The Challenge In a world with almost instant online banking and the ability to transfer funds to a friend’s bank account at the click of a button – waiting 2-3 weeks for a check reimbursement for your association is practically an eternity and this delay was a big concern for the Association of Biomolecular Resource…

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Content Marketing: Time Well Spent

The Challenge:I am sure this particular story is a familiar one for many associations! Content is developed for conferences, professional development programs, online resources, webinars, then when the event or initial announcement is done, it’s done! Associations generate a significant amount of valuable content to support their members and industry communities. Much of that information…

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Panels That Rock

The Challenge:Find a new, fun, creative way to present a panel discussion for the 2018 Nursing Organizations Alliance (NOA) Fall Summit. NOA’s membership is constituted by staff and volunteer leaders of national and international nursing organizations. In addition to a focus on nursing and healthcare topics, when NOA members convene for the Fall Summit, it’s…

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Conference Networking Initiative Yields Positive Results

AMR’s Molly Marsh discusses changes in conference planning with a new networking initiative that made a positive impact on the conference attendees. Looking for more education and events strategies for your association? Contact us Today!

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How A Medical Association Used a Physical Representation of Diversity to Create a Fun and Engaging Conversation

The ChallengeThe Academy of Communication in Healthcare (ACH) defines diversity as any and all differences between and among people. ACH welcomes all diversities, recognizing that various life experiences, perspectives and cultures inform and enrich their understanding of the world, each other and themselves.  AMR and ACH is committed to building an inclusive organization and has…

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Diversity and Inclusion Case Study – Attack of the Killer Manel

The ChallengeManels…(All Male Panel) they’re a thing. It’s rarely intentional, but one of the challenges in volunteers working on components of a conference is that they aren’t always in a position to see how their individual work impacts the big picture. For the National Association of State Procurement Officials, well-intentioned volunteers developing conference sessions worked…

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In Kahoot! Association ManagementAccreditation Fun!

The Challenge:Making internal training about Association Management Company (AMC) accreditation fun! AMR is accredited through the AMC Institute. Every four years, the company goes through the re-accreditation process to ensure adherence to the AMCI Standard of Good Practices for the Association Management Company Industry. A critical component of the re-accreditation process is a full-staff review of…

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Conference Strategy: An Association’s Secret Weapon

The ChallengeTo give strategic purpose to the National Association of State Procurement Officials (NASPO) Annual Conference. Like many associations, NASPO held an Annual Conference with positive satisfaction ratings from participants, but that didn’t always connect member attendees with their larger professional development needs from the organization. Even with the introduction of a new strategic plan,…

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National Association of State Chief Information Officers Online Conference Check-in

The ChallengeThe National Association of State Chief Information Officers has two conferences each year with attendee numbers ranging from 500 – 700 individuals. A great deal of staff time was being devoted to printing/stuffing badges for these conferences as well as the customer service issue of check-in lines with a manual check-in process. The association…

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Conference Innovation Drives Member Engagement

The ChallengeAdults learn as much from one another as they do from the experts that give presentations during a conference. As a part of the goals for its 2016 Annual Conference, the National Association of State Procurement Officials (NASPO) wanted to drive more peer-to-peer learning and infuse purposeful engagement opportunities into traditional networking breaks.  …

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A New Civic Hero – The Role and Branding of the State Chief Information Officer

The ChallengeInformation technology in state government is far more than boxes and wires; it is the fabric of government and very often the face of government. The work that supports, connects, secures and engages is led by state chief information officers (CIO), yet this role is often misconceived as solely a technologist rather than policy…

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Financial Management

The ChallengeShortly after AMR began working with a new healthcare client, AMR staff had questions about the accounting principles that had been applied to one of its programs that was separate from the association and co-owned with another organization. After presenting concerns to the Board of Directors, an audit of this program was conducted and…

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National Association of State Chief Information Officers Rebranding

The ChallengeAMR client-partner, the National Association of State Chief Information Officers, needed a new brand identity that was more modern and attuned to a leading-edge IT organization. It had been several years since NASCIO had reviewed their brand identity and the Executive Committee asked staff to bring a proposed branding redo for their review and…

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